Our plans

CodeAndWeb GmbH - the company behind MarvelMetrix - has to be GDPR compliant simply because we are a German company.

All tracking data is stored and processed on European servers. We don't use any cloud services from non-European companies such as AWS, Azure,... for this purpose.

As a customer, you have full control of the data - we collect it on your behalf. We don't use the collected data for our own purposes.

We don't sell or share the collected data with any 3rd parties. Not even in aggregated form.

We do not combine collected data across project or accounts.

Tracked users can request their user profile and collected data in digital form.

We erase the complete user profile with all events and properties when a user withdraws his/her consent. This also stops recording future events for this user - even when using tracking pixels for email open-rate tracking. We resume data collection only after another opt-in from the user.

All communication with the MarvelMetrix servers is TLS encrypted. Including tracking and access to the analytics application.

Take your raw tracking data with you (e.g. if you want to switch to another analytics service)

Automatic identification and classification of traffic according to search engines (SEO, SEA), Social Media, link/referrer

Tracks single-page applications and one-pagers

Detects devices (Desktop, Tablet, Mobile), Operating system, Browser

Detects browser language, country, region & city (GeoIP)

MarvelMetrics discards the IP addresses after the location lookup (country, city).

Uses first-party cookies for tracking

Track AdWords campaigns and custom campaign parameters (see below)

Tracking data is sent through encrypted connections to our servers

Track users across multiple domains (e.g. your webpage and store)

Track identified users across multiple devices

Track web sessions without setting cookies

Exclude traffic from your own company with opt-out cookies or IP address blocks

Use a custom domain for tracking (e.g. analytics.your-domain.com)

Email campaigns with custom properties

Track email open rates by embedding a tracking pixel

Use link parameters to track your campaign click rates

Server side opt-out from email tracking (including the tracking pixel)

Host the email tracking pixel on your own or the sender domain - e.g. your logo or any other graphics - to decrease the spam score and increase deliverability.

Use our link redirector to track clicks landing on 3rd party pages

Enhance user profiles with custom data fields.

Customize MarvelMetrix to your needs by defining tracking events

Merge user profiles collected from multiple devices into a single user profile

See user profiles with timelines of all events performed by the user

Automatically detects and tracks Google AdWords parameters

Easy setup of tracking links for any campaign including custom properties

Define your custom campaign parameters for granular tracking - e.g. partner, channel, campaign, display variant, positioning, target, keyword, etc.

Segment campaigns dynamically by any user property or event. E.g. langing pages, countries, languages, downloads, purchases,...

All reports are calculated on the collected data. No sampling or interpolation is used.

No delays: New tracking data shows up within seconds in your reports.

The average time for creating a report is less than 1s.

Create all reports from data collected in the past (Metrics, Funnels, A/B tests,...)

Create segments from user events such as page views, landing page, purchase, download,...

Create segments from user properties such as traffic source, user status, campaign parameters, devices, country, language,...

No limits: MarvelMetrics lets you create any number of custom reports you want.

Receive your reports in your inbox - daily, weekly or monthly

Create cohort reports from your existing tracking data at any time

Segment your cohort reports by any user property or event

Filter your cohort reports by user properties (e.g. country, language, campaign,...)

Create metrics reports from your existing tracking data at any time

Segment your reports by any user property or event

Filter your cohort reports by user properties (e.g. country, language, campaign,...)

Create metrics reports based on events per users, number of events, average number of events, sum of property value, average property value, conversion rate

Create funnel reports from your existing tracking data at any time

Segment your funnel reports by any user property or event

Filter your funnel reports by user properties (e.g. country, language, campaign,...)

The data is yours. We don't sell it or give it to any 3rd party.

Take your recorded tracking data as JSON data export with you

Receive emails when your KPIs show irregularities

Use simple API functions to set up your A/B testing

Create split test with more than 2 variations.

Calculate test metrics for multiple goals (e.g. downloads and purchases) to see which goals are affected by the test variants.

Calculates the expected loss, the probability to beat the best and other values that help you make the right decisions.

See and filter test results by any user property or event

Create dashboards that keep track of your key metrics.

We help you with the setup and installation of MarvelMetrix in your application or web page.