GDPR and ePrivacy compliant web tracking and customer analytics made in Germany with MarvelMetrix.
MarvelMetrix is a product of CodeAndWeb GmbH — a software development company located in Neu-Ulm, Germany. What does that mean for you?
We offer MarvelMetrix exclusively to European companies because this ensures that we share the same data protection laws (GDPR, ePrivacy).
This has advantages for both of us:
We store the tracking data only on servers located in Europe (Germany), hosted by European (German) companies. We don’t use cloud services like AWS, Azure or Google.
We collect tracking data on behalf of our customers under a data processing agreement. The customer owns the data to 100%, and it’s is never shared with 3rd parties (except our subcontractors that host our databases). The customer can obtain a complete data dump on request.
MarvelMetrics gives users tracked by our systems simple methods to exercise their rights under GDPR:
MarvelMetrix does not track users with “Do not track” set in their browser by default.
MarvelMetrix does not store IP addresses in the database. We use the IP address only for a GeoIP lookup and discard it from the tracking data afterwards.